Manaʻo ʻo Philip Morris e hoʻāla hou i nā kūʻai aku ma Iapana me ka paka wela ʻole

TOKYO (Reuters) - Ua hoʻokumu ʻo Philip Morris International Inc i ka Pōʻalua i kahi ʻano haʻahaʻa loa o kāna huahana IQOS "heat it not burn" ma Iapana i kahi hoʻāʻo e hoʻōla hou i nā kūʻai aku a pale aku i ka hoʻokūkū mai nā mea ʻē aʻe o ka paka.
Ma muli o ka pāpā ʻia ʻana o nā e-cigarette maʻamau i loko o ka wai nicotine ma Iapana, ua lilo ka ʻāina i mākeke nui no nā huahana "non-burning heating" (HNB), ʻoi aku ka liʻiliʻi o ka uahi a me ka ʻala ma mua o nā paka kahiko.
ʻO Philip Morris ka mea hana paka ʻo Marlboro ka mea mua i kūʻai aku i nā huahana pale ahi ma Iapana i ka makahiki 2014, akā ma hope o ka piʻi mua ʻana o ke kūʻai aku i ka makahiki i hala a me ka hoʻokūkū mai British American Tobacco a me Iapana Tobacco, ua paʻa ka ulu ʻana o kāna mākeke i nā hapaha i hala...
Ua haʻi aku ʻo Philip Morris CEO Andrey Calanzopoulos i ka poʻe nūhou i ka Pōʻalua mai ka hoʻomaka ʻana o IQOS ma Iapana, "Ua maopopo ka emi ʻana o ke kūʻai ʻana o IQOS."
Akā ua ʻōlelo ʻo ia inā ʻoi aku ka nui o ka koho ʻana i kahi huahana i makemake nui ʻia e nā mea kūʻai aku, a laila ʻo ka hoʻonui ʻana i ka hoʻokūkū ma ka holo lōʻihi ʻaʻole ia he mea ʻino.
ʻO ka hōʻiliʻili "HEETS" hou, i kūʻai ʻia ma 470 yen ($ 4.18) i kēlā me kēia pā, e loaʻa i ka Pōʻalua, ʻōlelo ʻo ia.ʻOi aku ka liʻiliʻi o kēia ma mua o ka Philip Morris HeatSticks i kēia manawa, he mau paka paka no nā polokalamu IQOS, he 500 yen no kēlā me kēia ʻeke.
"Maikaʻi ke kumukūʻai no kekahi poʻe e hoʻolilo i kahi 30 yen keu i ka lā, he 40 yen keu," i haʻi aku ai ʻo Calanzopoulos iā Reuters i kahi hālāwai ninaninau.
I ka waena o Nowemapa, e hoʻokuʻu ka hui i nā mana hou o kāna mau polokalamu IQOS 3 a me IQOS 3 MULTI.E loaʻa mau ana nā mana e kū nei i nā kumukūʻai o kēia manawa.
I kēia mau lā, ua hoʻopuka ʻo IQOS i ka ulu nāwaliwali ma mua o ka mea i manaʻo ʻia ma hope o ka lilo ʻana o Philip Morris, ka hui paka nui loa o ka honua, i alakaʻi ma ka honua i ka hoʻomehana wela ʻole.
Ua ʻōlelo ʻo Philip Morris aia ʻo IQOS i ka 15.5% o ka mākeke paka a Iapana, me nā cigakeke kuʻuna, akā ua kūpaʻa kēlā māhele mākeke.
"Manaʻo wau he mea kūlohelohe ka lohi i kekahi ʻano," wahi a Calanzopoulos."He poʻe hahai mākou ma mua a ʻoi aku ka poʻe conservative."
Ua waiho pū ʻo Philip Morris i kahi noi kūʻai no IQOS me ka FDA, e ʻae ana i ka hui e kūʻai aku iā ia ma ka inoa o ka hōʻemi pilikia.
Ua wili ʻia ʻo Philip Morris mai Altria Group Inc. kokoke i ʻumi makahiki i hala aku nei a e kūʻai ʻo Altria i ka IQOS ma ʻAmelika Hui Pū ʻIa.
Ua ʻōlelo ʻo Calantzopoulos e manaʻo ʻia ka laikini kalepa ma ka hopena o ka makahiki a "mākaukau ʻo Altria e hoʻomaka".
Ua hōʻike ʻia kahi hōʻike ʻo Dekemaba e Reuters i nā hemahema i ka hoʻomaʻamaʻa ʻana a me ka ʻike o kekahi o nā mea noiʻi nui i nā hoʻokolohua lapaʻau ʻo Philip Morris i waiho ʻia i ka FDA.
Ua loaʻa ka manaʻo o Philip Morris i ka Pōʻakahi ma hope o ka hoʻolaha ʻana i kahi hoʻolaha nūpepa ʻehā ʻaoʻao e koi ana i ka poʻe puhi paka e haʻalele.